Jesse Paster
Vice President
License ID 01316106
NAI Capital HQ - Encino
15821 Ventura Boulevard Suite 320
Encino, California 91436
United States
818 905 2400
213 458 1974
Specialties
Retail, Tenant Representation, Investment, Land
Scope of Experience
Jesse has built long lasting and trusting relationships with each of his clients and customers over the years. He has been instrumental in the strategic growth of many startups and established companies including major franchisees and corporate run retailer; restaurants. His success is based on creating a proactive growth plan and driving expansion by targeting the right trade areas and staying ahead of market shifts. Jesse sources high‑performing sites through constant market coverage and disciplined screening. Using real‑time market intelligence and competitive positioning, he negotiates economics that support long‑term profitability. Throughout the process, he manages entitlements and approvals, keeping zoning, CUPs, and permits moving forward while reducing delays and unexpected costs.
He uses technology as a force multiplier, giving clients faster insight, clearer data, and a more strategic view of each market. His work is driven by client priorities, with decisions grounded in clear communication, trust, and long‑term partnerships. Results come from a disciplined and transparent approach, backed by integrity at every stage. When challenges arise, thoughtful problem‑solving helps turn obstacles into opportunities, allowing clients to stay ahead rather than simply react.
Background & Experience
Over the course of his career, Jesse has executed a broad range of complex transactions, including:
• Property sales to owner/users
• Leasing of mixed-use and ground-up retail developments
• Repositioning and sales of value-add retail assets
• Ground leases and land offerings
• Restaurant leases and sales
• Releasing of former Drug Store and 99c Only properties.
Education
B.A. - State University of New York at New Paltz - International Relations
Professional Associations & Designations
Leads the Retail Service Group (RSG) at NAI Capital Commercial
Association of Corporate Real Estate Executives - Board Member (ACRE So Cal)
International Council of Shopping Centers (ICSC)
Certified Leasing Specialist (CLS)
Strategic Clients
Representative Retail & Restaurant Tenants Client:
Bojangles • SportClips • Denny’s • Burger King • Jack in the Box • Ono Hawaiian BBQ • Sherwin-Williams • Shoe Palace • McDonald’s • Buffalo Wild Wings • WKS • EveryTable • California Food Management
Representative Ownership Clients:
Universal Auto Group • Decron Properties • AvalonBay Communities • Sandstone Management • Pentaco Management • Westfield • Macerich • Forest City • CIM Group • Ordin Company • Levy Affiliated Decron Properties • AvalonBay Communities • Sandstone Management • Pentaco Management • Macerich • Forest City • CIM Group • Ordin Company • Levy Affiliated • Lewis Retail
