Rene Soto

Senior Vice President

NAI Capital - Pasadena
225 South Lake Avenue Suite 1170
Pasadena, California 91101
United States
T 626-204-1517
M 213-453-4664
rsoto@naicapital.com

License 01229878

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Specialties

Tenant Representation, Tenant Consulting Group

Scope of Service Experience

Rene Soto serves as Senior Vice President with NAI Capital in Pasadena, exclusively representing tenants in the Tri-Cities and San Gabriel Valley markets. He specializes in strategic real estate planning and implementation. His strategic approach ensures his clients’ interests are represented in lease negotiations and real estate acquisitions. He helps tenants evaluate, strategize and develop their real estate plans. Rene is an expert advisor with a special emphasis on financial analysis and scenario modeling to achieve his client’s real estate goals and objectives. 

Background & Experience

Rene has over 20 years of experience as a tenant advocate focused on tenant representation, providing his clients strategic advice in real estate planning and implementation. Rene recently joined NAI Capital from Lee & Associates. He began his real estate career in 1998 as a Tenant Rep Consultant. In 2002, he joined The Staubach Company. Since then, Rene has been offering his clients expert lease negotiations and solutions for acquiring real estate from a tenant’s perspective. 

Previously, Rene held positions with Newmark Knight Frank and Charles Dunn. 

2020 - Present - NAI Capital, Inc, Senior Vice President

2016-2020 - Lee & Associates, Principal

2011-2016 - Charles Dunn, Senior Managing Director

2007-2011 - Newmark Knight Frank, Managing Director

2002-2007 - The Staubach Company, Senior Associate

Education

University of Maryland - Navy Campus Japan

U.S Naval Institute

Strategic Clients

  • Lucas Horsfall, LLP
  • Foothill Cardiology Group
  • United Nurses Association of CA
  • CIBA Insurance 
  • Systech Solutions
  • Milam, Knecht, & Warner, LLP
  • California Lighting Corp
  • DVS Intelestream
  • TTG Engineering
  • Miniso Corp.
  • LLG Engineering